Quote:
Originally Posted by Chrysalis
I still dont understand.
VM do not need to make a low end product competitive with BT's flagship product.
So why do VM need to increase one of their low end products when their flagship product already beat's BT's flagship product?
Incidently its not to do with FTTC, as 30mbit still loses to infinity.
|
Look at it from a real world perspective instead of flagship to flagship. I have 20meg down and 2megs up and in a few weeks when Infinity reaches a place (cabinet) 50 metres from me I will be able to get at least 30megs down and 6megs up for the same money as my current VM offering.
At the 20meg tier VM will be inferior to Infinity and as they are comparably priced, Infinity looks to be a superior product.
You can think of the comparison as analogous with cars. If Infinity's flagship product is superior to and the same price as VM's mid range product, which one attracts interest from a value for money perspective.
If value for money is not of concern but bragging rights rule then VM wins hands down.
VM cannot let the 20meg product stay as it is because I would bet that there are a fair percentage of users on that tier who have no interest in 50 or 100 but might be tempted by more for same money from Infinity. BT are aggressively selling Infinity (where available) and not only supply and fit kit for free but will even waive install charges on new lines, if required.
The skirmishes are starting and the war for customers is commencing but judging by my experience with retentions, last week, VM are complacent. The rep checked Infinity roll out for my address and blanked everything I said as the roll out is weeks away. I will wait until Infinity is available and if they still have a no compromise attitude, then without compromise I will be gone.