"HD is included in your XL subscription, whether you have HD or not. Sky charge
£10.25 per box for HD add on."[/QUOTE]
HD does have in effect a charge on VM in so far you get only 6 HD channels on TV packages M+ and L, these being the main BB1, ITV, Channel 4 and Channel 5 and Film Four HD channels. See
http://shop.virginmedia.com/digital-...n-tv/hdtv.html.
If you want to have all available HD channels then you pay for the XL TV package and then there is the Sky HD Movie channels on top as an additional subscription.
VM clearly have the advantage over Sky as customers on lower TV packages can at least get the 6 HD channels above.
But to get Sky One HD you have to be on the top XL package so effectively you pay the equivalent of that £10 extra as the difference between L and XL. So if Sky is sensitive to selling their own new channels in HD, they should just be added to the XL package