Quote:
Originally Posted by LexDiamond
I would have thought it would be just for the sake of it.
The truth behind Sky Atlantic HD is that the sale of Virgin channels to Sky has merely lead to a rearrangement of content to other channels. Sky just closed some channels, made a new one and then added HBO content into this one channel whereas they could just have signed an HBO deal and added the shows to existing channels.
It is just a marketing excercise where VM customers feel worse off and Sky customers feel better off. In a few months both will probably be about the same again.
But the point is that Sky customers do feel better off. Sky used their initiative to make this happen. And this happens specifically because Sky have an incentive to do so through the way they currently operate.
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What makes you think in a few months time things will be better? If there isn't regulation to protect the customer what's to say things wont get worse to the point where we eventually onl have one choice of platform. How can that possibly be to our benefit?
Ofcom have said that they are looking in to make it easier to be able to swap platforms. I'm hoping channel exclusivity will be part of that investigation.