Quote:
Originally Posted by LexDiamond
But if Sky is split it wouldn't really have the same incentive as it does now.
Why would Sky release Atlantic HD just for the sake of it as a platform provider if the release does not specifically strengthen Sky's own position? The argument to split is all good and well except that it would actually leave Sky customers worse off.
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It wouldn't be "for the sake of it", it'd be for the same reasons it does now, providing content, driving subscriber numbers, and raising revenue.
There's an argument that they'd have MORE incentive as a stand alone content provider, more potential revenue from both subscriptions and advertising. The potential audience for a non-sky exclusive channel is many times that of a sky exclusive one, this drives revenue, increases profits, and makes shareholders happy.
Businesses always have to look at how to strengthen their offerings, so new channel launches would always happen. There's no reason why a separate channel provider would allow their product line up to stand still.