Quote:
Originally Posted by LexDiamond
But if Sky is split it wouldn't really have the same incentive as it does now.
Why would Sky release Atlantic HD just for the sake of it as a platform provider if the release does not specifically strengthen Sky's own position? The argument to split is all good and well except that it would actually leave Sky customers worse off.
I really do find it strange that some people say Sky should be asked to split. So basically people would want a situation where Virgin make no investment in actual channels whereas Sky do but Virgin have all the benefits of that channel investment that Sky have made.
Sky hold a strong market position because they are the ones that put their hands in their pockets and made the risky decisions to invest. Virgin have washed their hands of any kind of such investment and taken a low risk strategy of being a platform provider only.
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to make more money from ad revenues and subs? Exclusive channels don't benefit the consumer.