Competition is good for the consumer, only problem is at the moment neither company can deliver what I really want for my TV viewing experience.
I want all HD and SD channels that broadcast on SKY, but I also want the catch-up and on-demand service Virgin provides. If a company can deliver me both of these, under one monthly subscription, then I'll be a happy customer.
Maybe Virgin and SKY can do a deal. Virgin let SKY use their broadband network, in return Virgin get access to all SKY HD channels, SKY 3D, full red button access, SKY mobile, SKY anytime and SKY Player. Or the other alternative is I stop drinking cider before I post my thoughts on here