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They already have bragging rights over the competition, none get close to averaging 20Mbps let along 30 apart from FTTC.
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VM's bragging rights are going to come under extreme pressure during the course of this year and next.
If BT Infinity roll out remains on target I will have FTTC 50 metres from my house by March and the projected speeds are 26.6 megs down and 5.6 megs up. As the ADSL+2 connection that I already have is always better than BT's projections I suspect that the FTTC product will also be better.
The major barrier to competition between BT and VM has been long lines over copper. For huge numbers that barrier for good speeds will be overcome and I suspect that VM will be wearing it's laurels around it's ankles.
VM have caused me grief for years and it was only long line ADSL that stopped me from kicking them into the long grass. I am looking forward to speaking with retentions when Infinity goes live, in my area, as they will be on the back foot (especially on upload) and will have to be very persuasive to retain a customer.
The cost of the top Infinity product is similar to VM's plus BT phone line (which of course I already have) but includes the free (for first hour) call plan for which I currently pay extra. A sky plan plus Infinity makes a lot of sense to me but VM might be able to persuade me to carry on giving them a grand a year if they try really hard
