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Originally Posted by winkle
I always thought is was Virgin
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It used to be... but Virgin Media and Sky have a common enemy... Freeview
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During the discussions both companies are said to have acknowledged that they have common ground, as they are staking their businesses on a pay model and broadband supply, and have a common enemy, in the Freeview digital terrestrial TV service.
Virgin1 is expected to disappear and BSkyB may well take advantage of Ofcom's backing for Picnic, its proposed digital terrestrial subscription service, in the regulator's pay-TV ruling.
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http://www.guardian.co.uk/media/2010...skyb-five-sale