Originally Posted by Digital Fanatic

Sky were only interested in the Living brand, the freeview slots and Bravo programming.

Personally i'd expect Sky Atlantic(HD) to be an exclusive on Sky, until it goes into to Entertainment pack later in the year.

Sky's aim is to get as many Freeview viewers as possible to take at least a basic Sky sub. This is were Sky make the most money.

They will then sell it on to VM once the initial "must have it's" have moved over to them.

Enemy number one to Sky is Freeview. Closing Channel One (Virgin1) on Freeview was the next step