Cable Forum - View Single Post - Will sky ever get Iplayer, 4oD, Demand 5.... etc

Stuart · 18-01-2011, 01:16

I think (for once), Virgin were ahead of the curve here, and were able to beat Sky. Sky were forced to respond, and come up with the best service they could quickly (which wasn't very)..

I think Sky have missed their chance. The newer Sky Player is much improved over the old system, but due to the problems caused by ADSL, I doubt that a fair sized chunk of their subscribers will not be able to use the new. improved system.

The problem for them now is that when Virgin started on-demand, they not only had a large potential audience, but that audience was mostly a captive one as there were few, if any other legal On Demand services available to them. Even fewer that would work through the TV (a lot of people don't like watching TV on a computer screen).

Sky Player has been up and running for a couple of years (and it supports a respectable range of devices from mobiles up to the Xbox 360), but enough services offer the terrestrial channels on demand that I doubt it's in Sky's interest.

18-01-2011, 01:16	#4
Stuart - Join Date: Jun 2003 Location: Somewhere Services: Virgin for TV and Internet, BT for phone Posts: 26,546	Re: Will sky ever get Iplayer, 4oD, Demand 5.... etc I think (for once), Virgin were ahead of the curve here, and were able to beat Sky. Sky were forced to respond, and come up with the best service they could quickly (which wasn't very).. I think Sky have missed their chance. The newer Sky Player is much improved over the old system, but due to the problems caused by ADSL, I doubt that a fair sized chunk of their subscribers will not be able to use the new. improved system. The problem for them now is that when Virgin started on-demand, they not only had a large potential audience, but that audience was mostly a captive one as there were few, if any other legal On Demand services available to them. Even fewer that would work through the TV (a lot of people don't like watching TV on a computer screen). Sky Player has been up and running for a couple of years (and it supports a respectable range of devices from mobiles up to the Xbox 360), but enough services offer the terrestrial channels on demand that I doubt it's in Sky's interest.