SKY Atlantic is going to be more than just HBO content.
This tells you all you need to know about the channel:
http://www.skymedia.co.uk/_downloads...%20%28W%29.pdf
Page 44 of 60 is interesting in regards to movies that will be screened on SKY Atlantic HD. The movies listed are You Don't Know Jack, Temple Grandin, The Lovely Bones, Avatar, The Blind Side, Up In The Air, Invictus.
These are pretty good movies, especially if you don't subscribe to the movie channels. I wonder if SKY will continue to deliver movies of this stature on the channel on a regular basis?