Quote:
Originally Posted by Media Boy
=== February ===
1st. LIVING, LIVING HD and LIVING +1 will be rebranded as Sky Living, Sky Living HD and Sky Living +1 on Virgin Channels 109, 110 and 111.
1st. LIVINGit and LIVINGit +1 will be rebranded as Sky Livingit and Sky Livingit +1 on Virgin Channels 112 and 160.
1st. LIVING Loves will be rebranded as Sky Living Loves on Virgin Channel 159.
14th. Media Boy EXCLUSIVE: FIVE, FIVE HD and FIVE AD will be rebranded as Channel 5, Channel 5 HD and Channel 5 AD on Virgin Channels 105, 150 and 855.
|
One has to ask why, in these difficult financial times, Five are spending money on re-branding to their original name simply because they are 'under new management'. Personally, I see it as a retrograde step anyway.
Presumably, MB, something similar will be happening to Fiver, Five USA and Demand Five etc.
Quote:
|
Originally Posted by Wikipedia - Channel 5 (UK)
Channel 5 is a television network that broadcasts in the United Kingdom. Launched in 1997, it is the fifth and final national terrestrial analogue network to launch. Originally called Channel 5, the station rebranded itself as Five in 2002. After his purchase of the station from RTL on 23 July 2010, Richard Desmond announced plans to invest more money in programming and return to the name Channel 5 with immediate effect, prior to an official relaunch.[2] Since this announcement, the on-air identity has retained the 'Five' logo and digital on-screen graphic (DOG) but continuity announcers have referred to "Channel Five".[3] The official new identity as Channel 5 will be reflected on-screen from January 2011 with the new logo replacing the present branding.[4] Prior to the launch of the new on-screen look in 2011, the new "Channel 5" logo was used in publicity material appearing in Desmond's publications such as the Daily Express before its appearance on the TV network.
|