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Old 16-01-2011, 14:43   #240
Chris
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Re: Sky Atlantic on Virgin Media

Quote:
Originally Posted by howardmicks View Post
Agree with what yer saying,Just concerned that vm are pushing and expecting tivo to keep people happy and try and get new customers.Its the channels most people want and if they aint got em people are going to go elsewhere unfortuntly that being sky,Vm need to wake up fast!!!!!!!
I disagree. Cable's major selling point has always been the broader range of services the platform can deliver (and in many cases the desire not to have a dish on the side of the house).

Virgin Media has an active TV subscriber in about 30% of all the serviceable households in the UK. Sky's penetration is about 40% (it has a lot more actual customers, but then it is accessible to all UK homes, not just the ones where they can lay a cable). If 'most' people were interested in channels, then we could reasonably expect Sky to be far further ahead of VM than it actually is.

In fact, 'most' people in the UK aren't interested in quantity at all. They don't have any kind of subscription TV and have upgraded to Freeview or Freesat because there's no longer any choice to stay with the basic analogue five.
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