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Ignitionnet · 16-01-2011, 10:55

Sky haven't done that so far, no reason to think they would now.

Sky have every right, given they are the ones investing in the content, to expect a return from it. If things were all that bad Sky would have no regulation at all and would be able to completely withhold all their content.

That Virgin Media are able to offer some HD for free, are paying down their debt and are quite robustly cash flow positive indicates the money is there if they choose to invest in content however the clear direction of the company has been towards being a carrier rather than provider of content.

It's pretty rich of Virgin Media to ask for access to anything given they refuse to offer either active or passive access to their network. Sky's content is their network really, they are a content business.

16-01-2011, 10:55	#233
Ignitionnet Inactive Join Date: Jun 2008 Location: Leeds, West Yorkshire Age: 47 Posts: 13,995	Re: Sky Atlantic on Virgin Media Sky haven't done that so far, no reason to think they would now. Sky have every right, given they are the ones investing in the content, to expect a return from it. If things were all that bad Sky would have no regulation at all and would be able to completely withhold all their content. That Virgin Media are able to offer some HD for free, are paying down their debt and are quite robustly cash flow positive indicates the money is there if they choose to invest in content however the clear direction of the company has been towards being a carrier rather than provider of content. It's pretty rich of Virgin Media to ask for access to anything given they refuse to offer either active or passive access to their network. Sky's content is their network really, they are a content business.