Personal opinion/observation: Tweets and other unofficial sources (which I have not seen) aside, the TV advert. shows a SkyAtlanticHD logo with the narrative stating that it's only available to Sky customers, all of which is ambiguous in a number of ways. Even if it is not available on VM, BT etc. at launch, I believe that it will be coming very soon afterwards, at least in SD to begin with.
An example of ambiguity from the late Ronnie Barker ...
A mother asks her little boy to "go across the road and see how old Mrs. Smith is". So, which is the young lad being tasked with?
- Ask Mrs. Smith how old she is
- Ask old Mrs. Smith how she is
I can't see a way to punctuate the mother's instruction to make it clearer.
If I subscribe to Sky channels such as sports, movies etc. on VM, am I a Sky subscriber? That's a phrase that Sky use all of the time in their advertising. So, does it include subscribers to Sky channels on platforms other than BSkyB?