Quote:
Originally Posted by ahardie
Have Sky actually said that though muppetman. I looked back in your posts to see if you had posted a link to the article and I found you posted this on 06/01/11 "Sky Atlantic HD is a key part of our strategy to help further grow the content gap between what you can get with Sky, and what you can get elsewhere." Note that Sky always say HD after there programmes.
On googling this I found this press release from Sky from which that is a quote. That is pretty conclusive proof, if we needed any, that Sky don't just want the channel exclusives that they have already got but want to grow that gap. Sky Atlantic being a key part of that strategy. Case over. |
Check this
post's comments from Neil Berkett:
Quote:
the details are confidential I'm sorry. We are in negotiations over Atlantic though.
Neil Berkett | Chief Executive Officer Virgin Media
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And also if you look at the (official) Sky Atlantic Twitter feed you'll see a few comments to substantiate that talks are taking place.
What Stuart Murphy has talked about was Sky Atlantic differentiating between pay TV and Freeview/Freesat, which is Sky's bigger rival (and the biggest digital platform of them all of course). Sky want people to pay for their channels and advertisers to have sufficient reach - Virgin Media is part of their strategy for Sky Atlantic I'm sure. The exclusivity is a short-term tactic to get as much as it can out of VM for carriage, maximise the benefit of the Sky Atlantic HD launch marketing, and maybe spoil a little VM's TiVo marketing.