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Originally Posted by ianathuth
The point that is being missed is that someone has to bear the cost of any subsidy, incentive, bribe, or whatever you want to call it given to customers.
Who bears the cost?
The customers that don't get a reduction in price. They either have to pay an higher price because the cost of these incentives are factored in to their price or suffer the effects of the company having less cash to invest in the infrastructure and services.
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So who "bears the cost" of a CSR that openly lets a customer (who invests £960.00 per year) just walk away?
The existing customers do of course!!
Whatever way you look at it, & whatever way you dress it up, losing customer's business in this day & age has an affect not only on the business, but also the existing customers.
Loss of revenue is not a good thing for
any business.