Quote:
Originally Posted by Dave42
wouldnt sky get more money having a sensible price for vm and getting more from advertisers
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For an established channel like Sky One, then yes - as the whole Sky Basics debacle showed. That channel lost a big chunk of its viewers while it was off the air in VM homes and the threat of reduced ad revenue was partly what forced Sky back to the table.
That was a rare example of Sky overplaying its hand though. It is normally pretty shrewd and it knows its own market well. It is very good at playing on exclusivity and high-profile scalps, which is why I have long believed that new US programmes that otherwise would have gone on Sky One are going to start popping up on Sky Atlantic.