Exclusives;
If Virgin can get more channels or on demand content that is exclusive, this would be beneficial to both the company and consumer.
Just gives us a 1UP on Sky, providing the channel is good.
But then again, exclusives cost money.
I'll be honest though, I'm happy with the TV service as it is at the moment.
Just hoping that Sky don't ever remove CSI or related crime series from Living and shift it to Sky Atlantic (or another channel they have exclusive) as that's heavily watched in my household