Quote:
Originally Posted by nialli
Sky has 10m TV customers, VM has shy of 4m. Advertisers want the eyeballs, they don't care about platforms, and as Sky isn't generating any additionals subs revenues with Sky Atlantic and platform jumpers are likely to be insignificant, they'll broaden the audience for Sky Atlantic at some point, it's just a matter of when. Or they'll charge for it.
I don't pretend to understand some of Sky's logic. I would have thought they would have dropped the £10 a month HD sub by now, but they haven't.
All off topic for this thread - why doesn't Media Boy start a "Not coming soon to Virgin Media" thread for this kind of discourse?  |
This really does sum it up. There will never be anything significant that Sky have that Virgin can't have if Virgin want it. It is just a matter of timing where Virgin will always lag behind Sky in getting the channels on air.
Despite what people think, it is in Sky's best financial interest to keep Virgin onside.