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Originally Posted by Neil
You're missing the point a bit here..... 
It's that "take it or leave it" attitude that loses customers for any company. |
The point that is being missed is that someone has to bear the cost of any subsidy, incentive, bribe, or whatever you want to call it given to customers.
Who bears the cost?
The customers that don't get a reduction in price. They either have to pay an higher price because the cost of these incentives are factored in to their price or suffer the effects of the company having less cash to invest in the infrastructure and services.