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Re: Coming Soon to Virgin TV (2011) Vol. I.
It's quite easy to get STV on Freesat but you either have to enter a Scottish postcode or use the box in non freesat mode, either option is a bit fiddly and of course you lose access to your correct region if you change the postcode.
Sky boxes can manually add STV through the add channels option but again it's fiddly and non too reliable, the box has a habit of forgetting the added channels and you cannot use Sky+ to record it either.
It's all down to licensing reasons, ITV1 London programming is only available in Scotland to provide the ITV Network AD service, if you notice the EPG banner isn't flagged as ITV1, merely ITV Audio Desc.
It is probably unlikely there would be a huge demand for STV outside of it's licensed area anyway although I wouldn't mind having it on VM, it's not going to happen though and it's not VM's decision anyway.
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