Quote:
Originally Posted by royaltiger
That is where Virgin have concentrated most of their investment, the tv has always been 2nd place, I said this a couple of years back that tv side has lacked investment, as for hd channels you can accept sky keeping theirs exclusive but as for itv 2, 3, and 4 hd launching then becoming exclusive to sky, you have to wonder what they are doing that stops Virgin customers getting a lookin from launch date as well as other channels not owned by sky. Surely channels need to be watched by as many viewers as possible so it doesn't make sense to release new channels and make them exclusive on one platform so why it is happening totally confuses me.
|
Don't forget that ITV get their money from advertising, as the ITV HD channels are simulcast and the SD versions are available on all digital sources then they are not losing anything financially by agreeing an exclusive deal with Sky.
In fact ITV are probably gaining a few quid by signing an exclusive deal with Sky anyway. Sky love saying they have x amount of HD channels more than the rest so they can get more HD customers.