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Old 07-01-2011, 13:23   #170
mersey70
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Join Date: Dec 2009
Location: Wirral
Services: TV M, L BB, Sky+ HD
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Re: Sky Atlantic on Virgin Media

Quote:
Originally Posted by Digital Fanatic View Post
Just over 25% of VM's tv subs are for at least 1 V+HD box, which is appox 1.1 million subs

Sky Atlantic is just a channel with yet more American imports, which didn't do particulary well on Terrestrial tv, never mind Pay-tv.

Maybe if VM thought it was worth fighting over, then they would have offered more to keep the On Demand rights to HBO?

VM have more than enough content to make TiVo an exciting product for customers. i don't expect a "mass exidous" from Sky to VM for it, in the same way I don't expect VM customers going to Sky for 1 channel.

I think that TiVo is a good product to attract new customers though and help keep churn down :


I think that is the most pertinent comment you have made.

To be honest I am amazed only just over a million people have V+ so that is by far the minority of TV customers many years after it's launch. 4:1 isn't it? That suggest the vast majority of VM's customer base are lower tier subscribers, would they really be that interested in paying around £200 and a ongoing sub for Tivo when they don't even have V+?

I don't expect customers to be swayed by one channel in the case of Sky Atlantic but it will be a bigger draw than a set top box and a pretty expensive set top box, I'm convinced of that. But it isn't one channel we are talking about when a new customer compares Sky HD to VM though, is it? Far from it. Show average Joe a list of channels available and I bet most would go with the provider with the widest offering, in fact we know that to be the case and could explain why VM is only in a third of the homes passed.



---------- Post added at 12:23 ---------- Previous post was at 12:16 ----------

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Quote:
Originally Posted by ahardie View Post
I find much to agree in this post Mersey70. Personally I have been careful to talk about the potential it has rather than say it will have this or that killer feature. I have seen independent reviewers go overboard about the box but they haven't actually seen it working in someones home (I think digital fanatic has though). Like I say though, for me, it is the complete package that will make it worthwhile plus I am ready to try something new. People on other platforms have paid more recently to get just a box with larger hard drive.
I think the 1TB Sky Plus box is a pretty good baromoter for Tivo although I accept it is functionally the same as the standard Sky Plus HD box.

But the 1TB Sky Plus HD box is also a niche product right now, how many people really need 1TB of recording space? Not the majority of Sky customers it would appear. How many 1TB PVR's do you see for sale on the highstreet? Not many and there is probably a good reason for that.

However I wouldn't bet against the 1TB Sky Plus HD box being offered as standard, or at least heavilly discounted in the not too distant future as a spoiler. BSkyB own Amstrad so it would be a doddle to do so and they have really improved the reliability to the point they are considered superior to the Samsung and Thomson boxes.

And as DF says, only just over a million VM customers even have V+ which costs peanuts, how long has it been around for?

And you make an excellent point, hardly anyone has even tried the Tivo yet, me included. I know I will only receive the same channels as I do now though.
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