Quote:
Originally Posted by mersey70
I know, but you say it will be less 'niche' than Sky Atlantic.
As far as I am aware Sky Atlantic will be available in 10 million homes from February. I beleive VM have less than 4 million TV customers.
I guess what I am saying is that whilst Tivo is no doubt very good it is merely a set top box, a very good set top box but thats it and I still think that the average subscriber merely wishes to receive all the channels they like, perhaps in HD, and to be able to record them and not get watered down versions of applications like red button. Until it is the de facto platform for VM it will be a niche product. Is V+ in the majority of VM homes now?, genuine question, I don't know the answer.
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Everything you say is no doubt true but I say it again, Tivo is merely a set top box, a piece of hardware. It isn't what drives mainstream subscriptions. let's remember Sky had Tivo had one point and canned it in favour oif their own Sky Plus which has been quite a hit to the point 'Sky Plus' has almost entered common language but I doubt it was Tivo, or Sky Plus that made people subscribe, it was what channels were offered. If you look at the forums on DS you don't really see that many people bemoaning the fact it only has two tuners, honestly you don't.
I cannot help but think that people are way overegging it's ability to take a decent share of Sky's customers for the reasons I have already said but I hope it will be a success, for competitions sake.
BT Vision's box (in my opinion) is significantly better than V+, how many subscribers have they got? The reason for this is probably down to a number of factors but the main one for me is lack of linear content, sounds familiar dosen't it and you know who will be highlighting this to the max when Tivo is launched, they did a hatchet job on BT too, and it worked.
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Just over 25% of VM's tv subs are for at least 1 V+HD box, which is appox 1.1 million subs
Sky Atlantic is just a channel with yet more American imports, which didn't do particulary well on Terrestrial tv, never mind Pay-tv.
Maybe if VM thought it was worth fighting over, then they would have offered more to keep the On Demand rights to HBO?
VM have more than enough content to make TiVo an exciting product for customers. i don't expect a "mass exidous" from Sky to VM for it, in the same way I don't expect VM customers going to Sky for 1 channel.
I think that TiVo is a good product to attract new customers though and help keep churn down :