Thread: Sky Atlantic, Red button, Sports 3&4(HD), Sky 3D
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Old 05-01-2011, 20:03   #14
zantarous
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Re: Sky Atlantic, Red button, Sports 3&4(HD), Sky 3D
Quote:
I realise that Sky are not obligated (via Ofcom) to provide these channels to Virgin. However, have you and your team tried to explore avenues whereby Virgin could provide these channels at an incremental cost? Whilst more expensive, surely giving subscribers the option is of benefit to all concerned – the subscriber, Virgin (happier subscribers, no cost as the fee is passed straight to Sky) and Sky who will receive extra revenue from this arrangement.
Now that you have pointed that I am sure they will be kicking themselves for not having thought of it before.
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