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Originally Posted by telegramsam
... I did read somewhere that when ESPN got on board sky were quite worried as they know ESPN have got money to compete. The fact that sky are pushing their 3d football games very hard tells me that they`re trying to stay ahead of ESPN before the new premier league contracts are up for renewal. It will certainly be interesting to see how it all pans out.
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Yes, it's funny how Sky seem to 'befriend' ESPN, unlike Setanta. They advertise ESPN matches and other sports on ESPN in their Sky magazine. It's as if they want to be seen as their bussom-buddy rather than competitor. Or maybe they're just trying not to pee them off, because they are worried about their financial muscle?