Quote:
Originally Posted by pj 1984
This might seem a really stupid and obvious question but whats stopping Virgin starting a couple of sports channels and start challenging Sky for the Broadcasting rights of the football and other sports.
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Money, as already mentioned.
ntl's intention was to get involved in sports I believe, hence the 50/50 tie up with ITN to launch Setanta Sports News. But ntl never took it further and of course never made a bid with Setanta (or own its own) for premiership rights due to lack of dosh. They even left the first 10 places on the sports part of the EPG free for such a possibility of having ntl/virgin branded sports channels.