Quote:
Originally Posted by Felim_Doyle
Be careful how you interpret the use of the word 'exclusive' with regards to Sky Atlantic. AFAIK, the HD variant will, initially, be exclusive to BSkyB customers but there's no surprise there. The expectation is that the SD channel will be available on BSkyB satellite, Virgin Media cable, FreeView DTT and possibly elsewhere. Also, they state that it will be 'an exclusive home' to some programming, meaning that those shows will not be available on other channels but may be available to other platforms on Sky Atlantic channel.
---------- Post added at 12:32 ---------- Previous post was at 12:23 ----------
My in-laws have had a Sony Bravia HD-ready TV for a few years now. Unfortunately, since the UK's adoption of MPEG4 for FreeView DTT broadcasting in HD, they can only receive HD through an external source. However, the subsidised switch-over scheme for the elderly, disabled etc. has made it easier for them to get a FreeSat HD box (the dish came with the house).
My point is that, as DSO completion nears, more households should have a HD source available to them and the ratio of available HD programming to people actually viewing it will begin to balance out.
|
Sky Atlantic SD will be available on Freeview? I suppose it might be on DTT if Sky ever resurrect their Picnic plans, I personally couldn't see it otherwise
I don't think Sky could have been any clearer that Atlantic is their exclusive, I know they say HD in the promos but they do that with all their dual format channels. It reminds me of the palava over ITV2 HD which some people insisted would appear on VM even though ITV said it was exclusive to Sky HD customers.
I think it's their attempt to damage the Tivo launch, it will probably be pretty effective too for potential new customers when they highlight it's only available on Sky. Most people probably subscribe on the basis of content not hardware.