Quote:
Originally Posted by devilincarnate
Yes they can do some good deals and also they can mess up deals.
Take the deal for ESPN all SKY customers have to pay extra for it ( more if you do not subscribe to the SKY sports package ). Then VM took their time to get them and got them free for customers on the XL tv pack.
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Would have thought that if it was in Sky's interest to offer the same deal as Virgin they would have.
Virgin customers have traditionally not taken to the premium channels and so it may have been the case that looking at Setanta subscribers numbers they were better offering it wholesale to Virgin customers. Whereas, Sky customers have shown a willingness to subscribe to additional services and it was more profitable for both ESPN and Sky to it as a stand alone package.
Added into that equation Sky Sports were contracted in ESPN's first year to film and produce all live football matches. Sky was also contracted to manage ESPN subscribers giving them full access to ESPNs subscriber numbers, churn and details of who is subscribing to ESPN - a massive insight into a potential major threat longterm to Sky Sports.
Sky's negotiation team do a fantastic job for them.