Thread: Sky Atlantic on Virgin Media
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Old 30-12-2010, 15:16   #51
OLD BOY
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Re: Sky Atlantic on Virgin Media
There is no doubt in my mind that VM were slow to embrace HD but they seem to have been learning fast over the last year or so and I do hope that the deal they signed with Sky contained a clause that gave VM the option to take any new channel launched by Sky at a wholesale price.

Frankly, I would be surprised if Sky tried to withold the channel because they will need the advertising revenues to pay for the expensive content that Sky Atlantic will contain, particularly given that there is no additional subscription to Sky subscribers.

The most likely scenario is that we will get Sky Atlantic SD from launch. I will be seriously upset if we don't, unless of course the programming appears on VOD.
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