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Old 29-12-2010, 21:40   #33
Chris
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Re: Sky Atlantic on Virgin Media

Quote:
Originally Posted by muppetman11 View Post
In the way that people clearly want linear HD channels just look how many joined Sky HD
So many people joined Sky HD because that was the only place you could get HD. As I said earlier, Sky already had all the premium content that could easily be shown in HD, therefore they were in a position to get all the early adopters.

Sky could do it because they are a well established premium content provider as well as a distribution platform. VM could not do it because they did not already have a roster of premium content that they could simply start showing in HD; also, as someone pointed out earlier, for legacy reasons the network needed more time for HD to be available nationally.

VM's HD strategy has always been a long term one, but not only because of the limitations of its current position versus Sky as regards linear HD. VM has bet the farm on TV viewers becoming increasingly willing to consume TV as an on-demand product rather than linear. That isn't going to happen overnight, but it will happen - is already happening.

As for running a poll to find out who wants linear HD right now, well I think there is just a teensy weensy chance that there might be a biased sample where this forum's membership is concerned. But if you want to do it, go ahead, fire away.
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