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Old 29-12-2010, 21:08   #25
mersey70
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Join Date: Dec 2009
Location: Wirral
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Re: Sky Atlantic on Virgin Media

Quote:
Originally Posted by Chris View Post
I don't think it took VM management years to grasp anything about HD. The calculation is a simple one: Sky has access to the premium content that everyone wants to see in HD. It therefore had the means to go after the early adopters of HD. Sky could afford to set the price so high as to make it unaffordable for VM - or else simply decide not to sell the content on at any price.

VM has had to wait until HD has become mainstream, and Sky has nothing left to gain by keeping the content exclusive to their own platform. In the intervening years, VM has instead concentrated on what it has perceived as the main differentiating product between it and Sky - namely, VOD.
With respect VM constantly said that the way to go was with HD On Demand and they were clearly totally wrong.

Also they did not really have the capacity to offer more until NGTV which in some areas was as late as the summer of 2010.
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