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**Chris** · 29-12-2010, 21:03

I don't think it took VM management years to grasp anything about HD. The calculation is a simple one: Sky has access to the premium content that everyone wants to see in HD. It therefore had the means to go after the early adopters of HD. Sky could afford to set the price so high as to make it unaffordable for VM - or else simply decide not to sell the content on at any price.

VM has had to wait until HD has become mainstream, and Sky has nothing left to gain by keeping the content exclusive to their own platform. In the intervening years, VM has instead concentrated on what it has perceived as the main differentiating product between it and Sky - namely, VOD.

29-12-2010, 21:03	#24
Chris Trollsplatter Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 38,264	Re: Sky Atlantic on Virgin Media I don't think it took VM management years to grasp anything about HD. The calculation is a simple one: Sky has access to the premium content that everyone wants to see in HD. It therefore had the means to go after the early adopters of HD. Sky could afford to set the price so high as to make it unaffordable for VM - or else simply decide not to sell the content on at any price. VM has had to wait until HD has become mainstream, and Sky has nothing left to gain by keeping the content exclusive to their own platform. In the intervening years, VM has instead concentrated on what it has perceived as the main differentiating product between it and Sky - namely, VOD.