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Originally Posted by danielf
Another thing that comes to mind is that these new customer offers are for people that will then be locked in a 12 month contract. Existing (long term) customers can leave whenever they want. To me it seems silly to expect that an existing customer can get the same discount as someone who will have to stay with the company for another year.
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So you only care about the people that are "locked in"?
That's a very short sighted point of view IMO, surely it would be better to offer a customer taking his £960.00 elsewhere
some kind of incentive to stay?
No customers=no business.