Thread: Virgin Sports
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Old 25-12-2010, 11:59   #11
zantarous
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Re: Virgin Sports
IIRC wasn't it more of the case that they realised they could not afford it and make the money back by selling it PPV.

Copy of a article from the Guardian http://www.liverpoolway.co.uk/forum/...ng-rights.html

Quote:
In June 2000, the dotcom bubble was at its height and dressed down entrepreneurs talked up the potential of a bidding war. But once again Sky, mindful of the need to shift subscriptions to its recently launched digital service, won the day through canny negotiation and big bucks, paying £1.1bn to retain the rights. Disastrously, ITV and NTL were left fighting over the scraps: the former hugely overpaid for Premier League highlights and Football League matches while the latter won a pay-per-view package that it had to hand back when it realised it had offered way over the odds.
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