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Originally Posted by ahardie
I hadn't heard that before. Interesting that NTL were quite rightly stopped from offering exclusive content back then but we still see this happening today.
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It was the Premier League who stopped it, it wasn't a regulatory decision. There was speculation they were going to bundle it with a higher package, (a bit like ESPN now) but I guess we will never know the full story. It probably worked out well for NTL as the subsequent Premier League PPV offerings from Sky Premiership Plus and ITV Sport Select were not as lucrative as expected.