Thread: Do virgin advertise enough?
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Old 24-12-2010, 12:16   #12
HDFootyMan
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Re: Do virgin advertise enough?
VM's marketing budget for this year was around £170m:
http://www.guardian.co.uk/media/2010...sing-broadband

They've just become the 1st major sponsor of Capital FM and will 'take over' that radio station's web page. Also, they will sponsor the drive time show for 6 months and VM will be incorporated into the programme’s name. Also:

Quote:
Initially the campaign will be used to promote Virgin’s half price bundle offer but will change to a new promotion in February.
You know, the "Capital FM Drivetime Show, Sponsored by Virgin Media's TiVo", has a nice ring to it, don't you agree?

http://www.marketingweek.co.uk/secto...021903.article
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