Quote:
Originally Posted by pj 1984
This might seem a really stupid and obvious question but whats stopping Virgin starting a couple of sports channels and start challenging Sky for the Broadcasting rights of the football and other sports. Find it really annoying having to pay £20 quid a month just for the sports and dont have access to match choice on champions leauge nights just because virgin buy the sports channels from sky to show to virgin customers. Why do Sky hold all the cards and Virgin been hold randsome to them ( in a sense) cheers
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As Stuart says, its all about the money. I think the current Sky deal with the premier league is well over a £1bn over 3 seasons (Yes that's a Billion not Million)
There is not many TV companies that can afford that sort of money. However I truly believe IMO that when the TV rights come up for renewal, ESPN might start throwing their financial american muscle into the ring and pull a surprise or two because they are a company that can afford it.
Also, there is a strong rumour that Sky Sports red button will be on VM in 2011 so some good news there