Quote:
Originally Posted by pj 1984
This might seem a really stupid and obvious question but whats stopping Virgin starting a couple of sports channels and start challenging Sky for the Broadcasting rights of the football and other sports. Find it really annoying having to pay £20 quid a month just for the sports and dont have access to match choice on champions leauge nights just because virgin buy the sports channels from sky to show to virgin customers. Why do Sky hold all the cards and Virgin been hold randsome to them ( in a sense) cheers
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Virgin see themselves as a platform provider now not a broadcaster, e.g selling living, bravo for £160 million
I don't agree though as I see them as bargaining chips with SKY