[Horizon]

For its innovation and for creating the pay tv market to begin with, it has to be Sky.

They were the first to launch multi channel tv, digital tv, pvr, hd etc. If the old cablecos had sorted themselves out 10 years ago and launched VOD and tivo then, things may have been different today. But they didn't. Sky won the tv wars and are in such a dominant position now, VM will never be able to catch up on them as witnessed by the VMtv sell off to Sky.

I think the broadband wars are still all to play for though and VM are in a very good position in this regard.