BSkyB is the UK's largest advertiser, so unless you want VM prices to increase to cover marketing costs I'd keep quiet on the matter
Quote:
BSkyB’s marketing spend is on course to hit £1bn this year ...
The company spent £826m on marketing in the nine months to end of March, according to interim results, an increase of £286m on the £540m it spent in the first half of its financial year and up from £661m in the same period last year.
|
source
A better question would be "do they advertise effectively"? I've long thought they haven't really marketed the VOD service well - it's so superior to Sky Anytime and Box Office but it's a well-kept secret. It will be interesting to see how they promote TiVo.