Quote:
Originally Posted by OLD BOY
The real losers, though, are the terrestrial viewers, who lose all their general entertainment viewing from all but the traditional TV channels and Sky 3. If Sky were looking to increase their audience share, they should now start putting onto Sky 3 those programmes that were being shown on Sky 1 over 5 years ago. That would improve the quality of Sky 3 and start getting people to think that they might want to go into pay TV to see Sky 1 and the other Sky channels. Can't see them doing that though, but I think it would generate new customers for Sky.
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Maybe they will use the Channel One slot to get their "Picnic" service back on the agenda (Ofcom gave it approval as a sweetener when they forced the wholesale Sky Sports deal) - with this they now have 3 full-time DTT channels. Not sure on the technology, but considering any potential customers would need to buy a "Picnic-STB" then they could perhaps experiment with the concerned technology to squeeze a little more capacity.