I'll take that baton if I may
Communities and interest groups have been pressing for their shared outlook to be adopted by wider society pretty much forever - from the suffragettes and post-1960s feminism through racial equality and sexual orientation discrimination.
People press for their ideas and values to be widely adopted because they believe in the cause - they are convinced that what they believe in is good for wider society as a whole. They can, and should be allowed to, 'push' for their ideals to be adopted. And as we live in a free society, that society may over a period of time accept or reject those ideals.