[Peter_]

Originally Posted by Ignitionnet

I'm just going by Virgin's own results, which with no offence meant are more reliable as a guide to the number of subscribers than the amount of calls you were taking. That just indicates that there were less people to take 50Mbps calls or it needed more support.

End of last year, before VIP50, there were 41,400 50Mbps subscribers out of a user base of 4.17 million. Less than 1% and this even 3 months after the price cut from 35 with phone and 50 without to 28 and 38 respectively.

End of June with VIP50 kicking in this had increased to 74,000 and 91,600 by September.

Before any of the price cuts, the Q3 2009 results, there were only 20,000 subscribers to 50Mbps out of 3.77m. 0.53% of Virgin's broadband customers took 50Mbps.

I think it's fair to say the take up was pretty minimal before consecutive price cuts and VIP50.

Also be aware that the majority of subscribers are on 10Mb so that fits in nicely with the amount of 20Mb customers and 50Mb customers.