IIRC didn't Virgin do this hypocritical thing before?
is it just a mindgame where consumers will think that Virgin are the best if they don't like this practice from other ISPs?
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Virgin wheeled out company founder Richard Branson to say: "I’m challenging all broadband providers to be honest with their customers."
If that means ditching the "up to", Virgin, we challenge you show a lead
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Agreed! they daren't take the lead and do away with 'up to'
---------- Post added at 22:07 ---------- Previous post was at 21:52 ----------
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The Advertising Standards Authority (ASA) has upheld BT’s complaint and ordered Virgin Media to make it implicitly clear download speeds may vary.
In its published investigation of the matter, the ASA concluded the media campaign failed to make it clear customers on Virgin Media's lower speed packages would only be able to download TV shows at the speeds advertised during off-peak hours.
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http://www.broadbandchoices.co.uk/vi...-02072008.html
Quote:
The Communications Consumer Panel (CCP), which claims to be an independent watchdog for the communications sector but does little to engage with consumers directly, has written to the UK governments Culture Minister (Ed Vaizey) and asked him to compel ISPs to advertise average or typical broadband speed information rather than "up to" speeds.
The panel itself welcomed Ofcom's recent move to toughen its Voluntary Code of Practice on Broadband Speeds (full news), although they expressed concern that it might place too great a burden on consumers in finding out what speed they are getting and addressing lower than expected speeds.
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http://www.ispreview.co.uk/story/201...sp-speeds.html
Quote:
"People are paying for faster and faster broadband but being ripped off by unscrupulous providers who can’t deliver their promised speeds to even a single customer. A change in advertising is urgently needed to build consumer confidence in super-fast broadband and the industry more generally. In the meantime, I hope other ISPs will quickly follow Virgin Media’s lead by disclosing their own monthly performance data so people can make an informed decision about how to spend their money".
We'd be interested to hear whether anyone is actually getting the "up to" speed stated on their package as all the companies, including Virgin media, appear to be still using it. Do you think this term is misleading? Let us know in the comments below.
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http://www.pocket-lint.com/news/3537...ed-advertising