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Re: 52,000
Research by Neilsen shows BT spent £6.3m on its Sky Sports campaign in the three months to the end of September, compared to BSkyB's £13.7m and Virgin Media's £700,000.
With contracts starting at just £6.99 a month, BT signed up around 50,000.
Sky refused to comment on the number of Sky Sports customers they added (or lost).
Virgin Media added over 100,000 Sky Sports and/or Sky Movies subscribers.
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