Quote:
Originally Posted by Chad
The press release states: "we added 222,100 HD customers to reach an installed base of 1.42m".
I assume this means Virgin have 1.42 million customers who have either a V HD Box or a V+ HD Box? 222,100 new HD customers in a quarter is pretty impressive. We are becoming a very hungry HD nation. For me 52,000 subscribers of SKY Premium HD out of 1.42 million HD customers is not an impressive return so far.
Also to say Virgin didn't advertise SKY Premium HD when it arrived 2 months ago simply isn't true. Adverts were run in the national tabloids, some of them a full page if I remember correctly. I know a leaflet campaign took place in my area as my brother and my father-in-law subscribed on the back of receiving them.
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It's only been a few months and remember that unlike Sky you don't need to pay extra to get plenty of HD channels on XL. Let's see in 12 months. I don't think we can compare VM's press ad campaign (most of the ad's I saw were small ones in the sports pages) to Sky's though, barely a TV commercial break goes by without a Sky advert. VM now actually have a higher penetration of HD customers (38%) than Sky (32%) although I accept you must pay for it with Sky even for basics.
Over 220,000 new HD customers (and a 20%+ rise in 50mb broadband customers) in just one quarter is pretty impressive as you say. The only doubt I have is whether VM can fulfill their customer's appetite for more HD whilst they don't charge extra fo basics.
I am the first to criticise VM or Sky if I think it's deserved but these figures are pretty good, in my opinion.