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Originally Posted by pauldavies83
Id say the forcasts of doom were accurate based on those numbers.
Either the demand isn't there, or the subscriber base isn't prepared to pay. How else do you describe the numbers?
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52,000? Since August? Not bad.
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And Sky have been pushing the service to the entire population (anyone who sees their advertising - cable customers included) for that time. People know what the service is, and those who were chomping at the bit after being starved of the service for the years it was Sky only have spoken - all 52,000 of them.
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Since August.
Lets see what happens in the next few years. Of course Virgin's HD penetration (oooh err missus!
) won't get anywhere near Sky, which covers more than 52% of the UK and spend more on marketing than ITV spend on making programmes.
HD will continue to become the norm rather then the exception as well. Interesting that the BBC HD Blog mentions that the cost of making HD content is now quite cheap compared to a few years ago, while Sky continue to charge their customers £10 per month, who are only too willing to pay if Sky's latest quarterly results are any indication.