Quote:
Originally Posted by pauldavies83
Yes they are - I was typing a reply as you typed yours by the looks of it 
HD was a brand new product to the UK market when it first launched on Sky - Virgin have years of momentum provided by Sky to use to sell it to their base, and it hasn't really exploded.
I don't blame Virgin for this, it's down to customer demand. I've always argued I don't see why you should pay extra for the same content in a better resolution - we didn't pay extra for widescreen for example. I think these numbers show that give the consumer a choice, and they will pay for the content but not the picture quality. Hopefully a message to Sky - improve your content to justify your price increase, not just HD whatever you already have and call it improvement. |
Given the differing pricing models it would be a huge surprise if Sky's HD penetration wasn't much higher (and stays higher) than the percentage of VM customers paying the £7 charge as basically on Sky if you don't pay the £10 charge you don't even get basic pay channels , unlike with VM on XL.
Give it a year and see what happens, you never know Uncle Rupe might drop the charge altogether, and Liverpool might win the Premier League!